Jacquard

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Employer

Jacquard

Role

Senior Product Designer

Jacquard was undergoing a company-wide rebranding effort to modernise its identity and better align with evolving market expectations.

While the overall brand transformation focused on visual and strategic shifts, the platform itself required a redesign to reflect the new identity and improve usability.

Collaboration

Partnered with engineers to ensure technical feasibility and seamless implementation.

  • Worked closely with the branding team to align the platform’s design with the overall rebranding effort.

  • Engaged product managers to balance user needs with business goals.

  • Collaborated extensively with MultiAdaptor, participating in branding workshops and ensuring the new brand identity was seamlessly integrated into the platform.

  • Held frequent cross-functional meetings to maintain consistency between branding and product design.

  • Iterated based on stakeholder feedback to refine the final design.

Results

Successfully launched the rebranded Jacquard platform within the rebranding timeline.

  • Increased user satisfaction scores by 35%, demonstrating improved usability.

  • Established a scalable design system that streamlined future product updates.

  • 98% of users found the platform rebrand to be a significant improvement over the previous design, while 89% stated that the updated platform made them more likely to engage with it regularly.

  • Strengthened cross-functional collaboration, setting a framework for future design-led initiatives.

Key challenges included:

  • Ensuring the platform redesign was aligned with the company’s rebranding strategy.

  • Creating a cohesive design system that would provide a seamless experience for users.

  • Balancing innovation with existing user expectations to prevent disruption.

  • Working within tight timelines alongside multiple teams, including branding, engineering, and product management.

As a Senior Product Designer, my primary responsibility was leading the rebranding of the Jacquard platform, ensuring consistency with the company-wide rebrand. I worked closely with another Senior Product Designer to:

  • Redesign the platform’s UI to align with new brand guidelines.

  • Improve user experience without disrupting established workflows.

  • Develop scalable design components to future-proof the platform.

  • Collaborate with engineers to ensure smooth implementation.

  • Ensure alignment with MultiAdaptor, the branding agency conducting branding workshops.

Research

To inform design decisions, I conducted:

  • User research to understand expectations and identify pain points in the existing platform.

  • Competitive analysis to benchmark against industry trends.

  • Stakeholder interviews to align business objectives with user needs.

  • Gather requirements from PM’s, Tech Lead and CTO

Ideation & Design

  • Created wireframes and high-fidelity prototypes using Figma to explore different design directions.

  • Developed a design system to ensure consistency across all touchpoints.

  • Refined typography, color schemes, and UI elements to match the new brand identity.

  • Conducted usability testing sessions to gather feedback and iterate on designs.

Evaluated existing UI components and identified areas where new elements needed to be built to align with the design system.

  • Developed a structured roadmap for implementing new components and integrating them into the broader platform rebuild.

  • Collaborated with the PM and Technical Lead to balance design priorities with engineering constraints and ensure efficient execution.

  • Conducted regular design-engineering syncs (technical refinements) to troubleshoot challenges and maintain alignment across teams.

This project took 10 months and highlighted the importance of cross-functional collaboration and iterative design, ensuring the platform evolved seamlessly alongside the company's broader vision. All stakeholders expressed satisfaction with the rebrand, recognising its role in enhancing the platform's integrity, market position, and overall brand value.